Puddle is a global assembly of consultants who specialize in taboo topics. We offer research, strategy, design, advising and partnerships on the most high risk and high reward issues of today.

Our experience covers pleasure, violence, tobacco, religion, masculinity, and loneliness across 14 countries and 4 continents. 

Smiling person with curly hair wearing a patterned shirt standing against a red background.

Rachel Lehrer leads Puddle

She believes in generating pleasure to reduce suffering. She’s created innovative programs around the world that have been scientifically proven to prevent violence against women while they also improve female sexual agency, increase trust and intimacy, improve emotional regulation and lower levels of depression. She previously led the design and innovation team at the Airbel Impact Lab, the innovation unit at the International Rescue Committee. Rachel’s work is being scaled by NGOs, governments, corporations and religious institutions across four continents.

Team

Puddle draws on a talent roster of over 200 global designers working on communications, service and digital design, prototyping, research and strategy. Core collaborators have expertise in social norms, behavior change and the social impact industry and can be pulled into projects depending on the need and geography. 

Clients & Collaborators

Tattoo design of a stylized dragon wrapped around a sword.
Logo of The Behavioral Insights Team featuring a geometric design
Silhouette of a man with a backpack, wearing a hat
"Design Observer" text on black background
Silhouette of a prisoner holding prison bars in a spiky hairstyle design
Jupyter logo with circles and a partial ellipse
Logo with an 'X' symbol and the text 'Research & Innovation at the IRC'
Logo featuring the words "epic:DECADE" in lowercase and uppercase letters.
Logo of Innovations for Poverty Action featuring lowercase letters 'ipa' with connecting dots and lines.
Logo with text 'equimundo' and circular dotted pattern surrounding it.